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Antonio Confessore

Many businesses invest a lot of time into perfecting their AdWords campaigns, but rarely give their landing pages the same level of attention. Well, we have four savvy companies who put their sites to the test and saw results.

Back in June, we announced the Google Website Workout contest, where we selected four businesses to work with our consultants and improve their conversion rates using Website Optimizer, Google's free testing and optimization tool for websites. We're now happy to announce the winners and share their experiences with you.

Visit the contest site to watch the videos and learn what problems plagued the winners, what they decided to test, and what the results were. For example, check out how one of our winners, Extra Space Storage, increased conversions by nearly 10% by making a few simple tweaks.




Be sure to check out the other videos as well. You'll can find out how Colonial Candle improved sales, Outrigger Hotels & Resorts increased reservations, and Team in Training gained valuable insights into their visitors' preferences. Hopefully you'll even learn a few pointers that you can apply to your own website.

Posted by Amanda Kelly, Inside AdWords crew


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