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Antonio Confessore

We now have two new display ad templates available which allow you to easily create online coupons to run on sites across the Google content network. You can probably guess why coupon-based promotions might be especially effective these days, and display ads allow you to add in eye-catching ad copy, coupon codes, and customized color schemes that wouldn't be possible with simple text ads.

Razorfish, a top digital advertising agency, has begun to use templates for coupon-based promotions for a major national retailer in the U.S. Danny Huynh, Associate Search Director at Razorfish, has this to say about the tool: "We see the display ad builder as a great creative sandbox, allowing us to us to quickly test and iterate with new ad formats and capabilities that simple text ads can't offer. The coupon templates in particular are allowing us to bring the messages from our customers' offline circulars, to the online world, at scale with Google's content network. We're planning to test display ad builder templates on an ongoing basis."

Each of our new templates has a prominent slot for featuring a price or a discount, e.g., "20% off," and has extra room for coupon codes. As with any of our other templates, you can easily edit your ads on an ongoing basis to change the discount level, prices and any other customizable aspect. Just remember that any edits will need to reviewed by an AdWords specialist, and may take 2-4 business days to take effect. Here's an example of the new templates, which come in several sizes:


To access these new templates, log in to your AdWords account and choose the "Display ad builder" ad format option within any ad group. Then, choose the "Retail" category to find the coupon templates. This video can also show you how to access the feature.

Posted by Christian Yee, Inside AdWords crew



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