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Antonio Confessore

We're excited to announce Make a Payment, a new AdWords feature that offers more control and security over when and for how much postpay advertisers are charged. Make a Payment allows you to initiate a credit card payment for any amount you want, and when it's convenient for you. You can even overpay your balance to cover future advertising costs. You'll still be automatically billed according to your regular billing cycle, so you don't have to worry about missing payments.

When initiating a payment, you can choose to pay off your entire balance or just a portion of it, which is particularly useful if you'd like to divide your balance among several forms of payment. You can also make a payment for an amount larger than your balance if you'd like to prepay for a certain amount of advertising costs. For example, assume your campaign consistently reaches its daily budget of $2,000. Your billing threshold is $500, which means you're charged $500 four times a day. If you initiate a payment of $10,000, then your next five days of advertising costs are covered, and you won't have to incur multiple payments every day.

If you're interested in trying Make a Payment, please complete this form. You'll receive an email confirmation once the feature is available in your account. You'll then be able to initiate a payment by visiting your Billing Summary page and clicking the "Make a payment" link beneath your account balance.

Please note that the feature currently isn't available for advertisers with billing addresses in Ireland. We appreciate your patience as we work to include these advertisers.

For more information about Make a Payment, please visit our Help Center or watch a video overview.

Posted by Christian Yee, Inside AdWords crew



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