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Antonio Confessore

Back in November, we asked a small group of U.S. advertisers to start testing a new web interface for AdWords while it was still early in development. The new interface makes AdWords campaign management faster, clearer, and more intuitive. This means it's easier to find your most important keywords across ad groups, navigate and edit your account quickly, and access and act on your reports.


We've continued to work on the new interface for the last few months, making changes based on feedback from beta testers. Now we're excited to expand the beta to more U.S. advertisers, as well as additional countries (such as the U.K. and Australia), and languages (such as Spanish, Japanese, French, and Brazilian Portuguese).


Here are a few of the exciting features we're testing:

• Performance graphs: Spot trends over time with custom graphs on every campaign management page.
• Insight across ad groups: Focus on the high-impact areas of your account with new roll-up tabs on every page. You can see and edit keywords, placements or ads from all ad groups on a single tab.
• In-line editing: Want to change a keyword or bid? Click on it and make changes in-line instead of loading a separate page.
• Easier content network management: Improve content network performance through a new Networks tab. Look at statistics for the placements where your ads have appeared, and then take action by setting unique bids or excluding placements directly from the report.

However, keep in mind that the new interface doesn't change how ads run. Bidding, ranking, Quality Score, and the rest of ad serving will remain the same in the new interface.


The new interface is still a work in progress, so not all features available in the previous web interface are currently supported. You can switch between old and new interfaces during the beta, so you'll still have access to the full range of AdWords tools and reports, if needed.


To learn more, see videos of the new interface in action, and sign up for the beta, visit our new AdWords interface website.

Posted by Emel Mutlu, Inside AdWords crew



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