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Antonio Confessore

Today on New Interface Thursdays, we'll take a quick look at the Ads tab in AdWords. The Ads tab lets you view and edit all of your ads, as well as check their status and performance. In the new AdWords interface, you have access to the Ads tab within individual ad groups, whole campaigns, or for your entire account.

Like in the other tables in the new interface, you can make edits right in the table, customize columns, and filter your ads within the Ads tab. One feature we've added to the new interface is the ability to see which ads are pending approval. While in the previous interface you could only see when ads had been disapproved, the new interface allows you to see if they're pending review or have been approved. This will take the guesswork out of determining when your ad is eligible to start running on the Google Network.


You can use filtering to quickly identify all ads that are pending review. Click on Filter and views and select Filter Ads. From the drop-down, select Approval Status, and then check the box for Pending. Click Apply and the table will only show ads that are pending approval.

(click to view larger image)

You can do the same with disapproved ads. If you have a disapproved ad, you can click the bubble icon in the Status column to learn why it was disapproved


We've also recently added the Display Ad Builder to the new interface. You can get to the tool by clicking New ad and then selecting Display ad builder. If you've wanted to expand your campaigns beyond text ads but haven't had the time to create a display ad from scratch, the Display Ad Builder is a great tool to try.

We hope you find the Ads tab helpful in managing your AdWords campaigns.

Posted by Dan Friedman, Inside AdWords crew




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