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Antonio Confessore

We'd like to share with you some upcoming, free Google webinars in June, ranging from general AdWords topics to topics geared specifically toward the travel and auto industries:

AdWords ongoing UK webinar series
Along with a number of on-demand webinars that you can watch any time, every month we also run live webinars hosted by UK AdWords specialists. Due to the timing of these webinars, they may be most suitable for UK and East Coast advertisers. Coming up in June we have:

• June 3rd at 3pm British Summer Time (9am EST): Website Optimizer: Test & Enhance your Website
• June 10th at 3pm British Summer Time (9am EST): AdWords Editor I
• June 17th at 3pm British Summer Time (9am EST): AdWords Editor II
• June 18th at 11am British Summer Time (5am EST): ROI Maximization for the Education Industry
• June 18th at 3pm British Summer Time (9am EST): Back to School for Retailers

For more details please see our webinar calendar.

We also have two specific webinars focused on the travel and auto industries:

A Look into Destination Shopping Behavior
As consumers plan and book travel to destinations around the world, understanding their online and offline research and purchase process is key. Using a detailed online behavioral analysis and in-depth survey of traveler perspectives, Google and Compete are partnering to present a new study exploring how consumers shop for and book destination-based travel.

Register today and join us on Tuesday, June 16th at 10am PST to learn:

• How do consumers split their time researching and shopping across online and offline resources?
• How long do consumers spend doing research before booking destination travel and what's the timing of particular research activities?
• What do consumers value when comparing destinations and planning leisure vacations?
• When do consumers use search in their process of researching and booking destination travel and how can travel sellers leverage this?

The Role of Search in the Auto Insurance Shopping Experience
Consumers are turning to the web in increasing numbers to research a variety of financial services products. In order to maximize your online marketing ROI, it's important to understand their behavior.

Join Google and Compete as we present findings of a recent study that analyzed consumers’ auto insurance related shopping and purchase behavior, with an emphasis on the role of search.

Register today and join us on Thursday, June 18, 2009 at 11am PST to learn:

• What leads consumers to shop for a new auto insurance policy?
• How important are various research channels for consumers during their auto insurance shopping process?
• What role does search play in driving online auto insurance quote volume?
• How do consumers search before requesting a quote and what keywords are driving conversions?
• What's the role of brand and generic search terms in the purchase process?
• What's the effect of key word types on conversion rates?
• What's the time frame from beginning research to eventual application?

This webinar will run approximately 30 minutes, followed by a 15-minute question and answer session. We look forward to having you join us.

Posted by Amanda Kelly, Inside AdWords crew



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