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Antonio Confessore

In July we announced U.S. beta testing of the Opportunities tab, a new section in your AdWords account designed to help you find additional cost-effective traffic for your search campaigns.

Today we've begun expanding the beta to additional U.S. advertisers, and we've also started including U.K. and Australian advertisers in the test. We'll make the Opportunities tab beta fully available to all English-language accounts over the next few business days.

Now that we're expanding the beta, we'd like to answer a few questions we heard during the initial test:

When should I use the Opportunities tab?
You can think of the Opportunities tab as your homepage for account optimization. You can use the tab to get a quick overview of Google's customized keyword and budget ideas for your campaigns and ad groups. You can also compare the impact of different ideas before making changes. So, if you're looking to increase your keyword coverage for a specific product, or have your ads appear more often for your existing keywords, the Opportunities tab is a great place to start.

We regularly update our list of ideas, so even if you've visited the Opportunities tab in the past, you may want to check back every few weeks to see if your keyword or budget ideas have changed.

Where did my AdWords Tools go?
We're not retiring any of the existing AdWords tools with the Opportunities tab beta test, but we've changed where they're found. If you're included in the Opportunities tab beta, you'll no longer see a Tools tab. Instead, you can access AdWords tools by clicking on the Opportunities tab and scrolling down the menu on the side of the page. You can also see lists of ideas by campaign by clicking on any of your campaigns listed in the menu on the left side.


To see a full list of available tools, simply click the "More tools..." link at the bottom of the list.

What optimization tools will I see in the future?
This beta test of the Opportunities tab is just a starting point for a broader set of optimization tools we hope to provide in the future. Over the coming months you can expect to see additional changes to the tab focused on giving you more insight into the broader search marketing landscape and more data to help you better estimate the effectiveness of new ideas.

Ultimately we want the Opportunities section of your account to evolve into a single destination you can visit whenever you want to get new ideas for increasing your ad coverage on relevant search terms, capturing additional clicks in your most profitable campaigns, or simply improving your overall ROI.

We plan to expand the Opportunities tab beta to all global advertisers over the coming weeks, and we'll continue working on improvements to the tab on an ongoing basis. In the meantime, if you have any suggestions for improving account optimization, please let us know by submitting feedback in your account.

Posted by Amanda Kelly, Inside AdWords crew



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