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Antonio Confessore

As part of our ongoing efforts to improve training materials and the Google Advertising Professionals program we have updated the certification exam and learning center.


We've created a new Google Advertising Fundamentals exam designed to be more rigorous and strategy-oriented. Our teams have developed the new curriculum and exam to equip you with useful, relevant training to manage AdWords campaigns.


We've noted some questions since we introduced the new exam so we wanted want to tell you a little bit more:

• We're testing a wider range of knowledge and the passing score is higher than the previous exam - 85% vs 75% on the previous test.
• You can access the new exam through your Google Advertising Professionals account. Navigate to the My Exams tab where you can pick up your candidate ID to use on the testing site and follow the links to either the Learning Center or the Exam Testing Site.
• The new exam is currently only available in English, but will be released in 20 additional languages in January.

Our goal was to bring the materials and exam up to date to ensure they cover all current products and best practices to help run and manage AdWords campaigns. We'll be introducing new advanced exams in 2010, so you may hear about some of them being tested now. At this time, however, you only need to hold a valid passing score in the previous exam or, if you're new to the program, the new Advertising Fundamentals exam.


Congratulations to those of you who've taken and passed the new exams and good luck to all test takers.

Posted by Dan Friedman, Inside AdWords crew



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