Bid ideas now in the Opportunities tab

cionfs · 26-02-2010, 10:46

Over the past few months, you may have visited the Opportunities tab to get customized keyword and budget ideas for optimizing your account. Now we're adding more functionality to the Opportunities tab with the introduction of bid ideas. Bid ideas, based on bid simulator data, will help you raise or lower your bids on specific keywords to improve your AdWords ROI. Whether you wish to decrease overall costs or increase traffic to your website, customized bid ideas can help you determine exactly which bids to adjust to make the most of your advertising budget.

You’ll see bid ideas in your account if we determine there's an opportunity for you to:

receive significant additional clicks without a significant increase in cost
save money without sacrificing a lot of clicks

Bid ideas will be visible in some accounts starting today, and available in all accounts in the coming weeks.

(click here to view larger image)

Bid ideas are shown with their estimated cost, impression, and click impact. When you click on a bid idea, you'll see a graph showing clicks versus cost for a range of bid amounts. The graph will include your keyword's current bid (marked in gray) and the proposed bid (marked in yellow). If you're raising a bid, consider whether the extra clicks and impressions are worth the potential added cost. If you're decreasing a bid, consider whether the saved cost is worth the potential loss of clicks and impressions.

The estimates you see are variations on your past performance over the last 7 days and are not attempts to predict or estimate future performance. Also, traffic patterns are always subject to fluctuation, so keep in mind that your future performance may shift over time. If you have reason to believe that next week's traffic will be significantly different from the last week, due to seasonal reasons for example, then it's a good idea to incorporate that information when selecting your bids.

While this tool doesn't know enough about your advertising goals to make a recommendation of which specific bid is best for you, it does provide useful data and gives you bid ideas to consider. We suggest that you use the data we provide to gain insight into how different bids could affect your performance. If you'd like even more information on bid ideas, including information on how they're generated, you can read our detailed article in the AdWords Help Center.

You should think of the Opportunities tab as your homepage for account optimization. You can view all your customized optimization ideas in one place, allowing you to make informed decisions before adjusting your account. We suggest checking the Opportunities tab every few weeks to look for new ideas. Continue to look out for new features in the coming months as we work to make the Opportunities tab an even more robust resource.

Posted by Miles Johnson, Inside AdWords crew

Leggi il resto...

26-02-2010, 10:46	#1 (permalink)
cionfs Antonio Confessore WM Coder Data Registrazione: Feb 2008 Località: Taranto Messaggi: 879 Thanks: 61 Thanked 34 Times in 18 Posts	Bid ideas now in the Opportunities tab Over the past few months, you may have visited the Opportunities tab to get customized keyword and budget ideas for optimizing your account. Now we're adding more functionality to the Opportunities tab with the introduction of bid ideas. Bid ideas, based on bid simulator data, will help you raise or lower your bids on specific keywords to improve your AdWords ROI. Whether you wish to decrease overall costs or increase traffic to your website, customized bid ideas can help you determine exactly which bids to adjust to make the most of your advertising budget. You’ll see bid ideas in your account if we determine there's an opportunity for you to: receive significant additional clicks without a significant increase in cost save money without sacrificing a lot of clicks Bid ideas will be visible in some accounts starting today, and available in all accounts in the coming weeks. (click here to view larger image) Bid ideas are shown with their estimated cost, impression, and click impact. When you click on a bid idea, you'll see a graph showing clicks versus cost for a range of bid amounts. The graph will include your keyword's current bid (marked in gray) and the proposed bid (marked in yellow). If you're raising a bid, consider whether the extra clicks and impressions are worth the potential added cost. If you're decreasing a bid, consider whether the saved cost is worth the potential loss of clicks and impressions. The estimates you see are variations on your past performance over the last 7 days and are not attempts to predict or estimate future performance. Also, traffic patterns are always subject to fluctuation, so keep in mind that your future performance may shift over time. If you have reason to believe that next week's traffic will be significantly different from the last week, due to seasonal reasons for example, then it's a good idea to incorporate that information when selecting your bids. While this tool doesn't know enough about your advertising goals to make a recommendation of which specific bid is best for you, it does provide useful data and gives you bid ideas to consider. We suggest that you use the data we provide to gain insight into how different bids could affect your performance. If you'd like even more information on bid ideas, including information on how they're generated, you can read our detailed article in the AdWords Help Center. You should think of the Opportunities tab as your homepage for account optimization. You can view all your customized optimization ideas in one place, allowing you to make informed decisions before adjusting your account. We suggest checking the Opportunities tab every few weeks to look for new ideas. Continue to look out for new features in the coming months as we work to make the Opportunities tab an even more robust resource. Posted by Miles Johnson, Inside AdWords crew Leggi il resto... Tweet __________________ Cionfs'Forum CMS

Strumenti Discussione
Visualizza Versione Stampabile Invia questa Pagina via Email
Modalità Visualizzazione
Modalità Lineare Passa a Modalità Ibrida Passa a Modalità Elencata

Ecco i “15” motivi per cui il Tuo Marketing su Facebook NON dà risultati …Clicca e scarica il PDF di 30 Pag già scaricato da gran parte dei Fan:

Ecco i “15” motivi per cui il Tuo Marketing su Facebook NON dà risultati …
Clicca e scarica il PDF di 30 Pag già scaricato da gran parte dei Fan: