Over the past few weeks, we've posted 4 videos that suggested small changes you can make to your AdWords account to help you improve your performance. This week, we'll provide you with some guidance for measuring the results of these changes.

With AdWords, you can see how successful your advertising is by monitoring the statistics in your account. Understanding these statistics allows you to assess your results and further tweak your campaigns for even better performance.

Take a look at this video to learn how to track and understand your AdWords results in order to fine tune your advertising.