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Antonio Confessore

If you're a fan of the Placement Performance report in AdWords, you should take a look at the Placements report in Google Analytics. The Placements report lets you analyze the visits your site received from ads on the Google Content Network, and it offers more insight and information than the AdWords PPR. You can see the number of visits, the number of conversions, and engagement metrics like bounce rate and time on site.


If you’ve ever wondered how day of the week or time of day affected your ads, you’ll find the Day Parts reports very helpful. With the report, you can see the visits from your ads broken down by hour of day or day of the week. By graphing visits and transactions, you can uncover the times of day when you see more conversions. You can then use ad scheduling to increase your bids during those times.



In order to use the new reports, you need to link your AdWords and Google Analytics accounts with destination URL auto-tagging turned on. If you haven’t already done this, you can set it up by clicking on the Reporting tab, then Google Analytics. You’ll find the new reports in the Traffic Sources section of your reports.

You can learn more about the reports and see a video of them in action on the Google Ad Innovations page.




Posted by Emily Williams, Inside AdWords crew



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