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Antonio Confessore

‘Analyze competition’ examines your account’s activity over the past two weeks and lists categories that represent the products or services you're advertising. Categories are based on actual Google.com search terms and are matched up against your keywords, ad text, and landing page text. For each category associated with your account, you’ll see a bar graph, which shows your individual performance compared to the average performance of other advertisers in the same category.


When you hover over the data in the 'Competitive Range' column, you'll be able to see more details such as the exact size of your competitive range, the mean and median performance levels for this range, as well as data on the absolute top and bottom performers.


In the case below, you’ll see that we’ve chosen to evaluate our performance based on how our CTR compares with that of other advertisers. In addition to CTR, you’ll also be able to look at competitive data for impressions, clicks, and average position, and you can segment data by advertiser location.






As with other areas of the Opportunities tab, you’ll be able to export information from ‘Analyze competition’ to a .csv file.


It’s important to remember that data in ‘Analyze competition’ is anonymous, and as part of our commitment to protect your privacy, we don't reveal information about any advertiser's identity.


Now that you know what ‘Analyze competition’ does, here are some tips on how to make the most of this data:

• Take action. Click the ‘Explore ideas’ button to see customized keyword, bid, and budget ideas for your account.
• Consider your advertising goals and focus on the most relevant metrics. It’s not always a bad thing to perform below competitors on a metric that’s not important to you.
• If you see that one campaign is performing poorly in comparison to the competition, you can get insight into changes you can make to improve that campaign.

Just like the other areas of the Opportunities tab, we hope that ‘Analyze competition’ will help you uncover new opportunities to improve your AdWords performance. To learn more about this feature, visit the Help Center, or watch this short video.


To read more about 'Analzye competition' and to discover other new developments in AdWords, visit the Ad Innovations page.



Posted by Emily Williams, Inside AdWords crew



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