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Antonio Confessore

Now that summer is here, people are thinking about how to get in shape as quickly as they can. Well, your conversion rate wants a beach bod too, and with a little work and some tools in your AdWords account, you can whip it into top form. It’s critical that your marketing efforts and website are in peak condition to attract valuable visitors and convert them into customers. Getting started is the hardest part, so to give you a push in the right direction, we’re launching the Conversion Champion Challenge.

The contest is simple:

1. Track conversions on your site using one of Google’s free measurement products:

• AdWords Conversion Tracking
• Google Analytics (make sure to import your Analytics goals into AdWords)

2. Analyze and try to boost your performance using AdWords Search Funnels and/or Conversion Optimizer.
3. Show us the results and tell us your story here!

We’ll select the advertiser with the most interesting, innovative and unique case study for:

• An inclusive trip (including flights, hotel & dinner for 2 people) to Google headquarters in Mountain View, CA, just outside San Francisco.
• A meeting with the Google Conversion Team who will audit your Google Analytics implementation and give you a usability assessment of your website along with recommendations to further improve your conversion rate.
• $500 in AdWords credit.
• A post on the Inside AdWords Blog featuring your website and a big smiley photo of you with the Google team!

So what are you waiting for? Take the Conversion Champion Challenge today!

Entries are due by 31 July, 2010. If you’d like to learn a little more about Conversion Tracking, Conversion Optimizer and Search Funnels, attend the free webinar happening this week on Thursday, June 10. Register now or read more details here.


Posted by Miles Johnson, Inside AdWords crew




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